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Press Releases

VIDEO: State-syndicated TV Program, Inside Indiana Business: Choc-Ola Parnters with Walgreens

INDIANAPOLIS, IN / Sep 14, 2014 / Inside Indiana Business

Choc-Ola and Walgreens announce partnership to provide Choc-Ola to Walgreens' "BE WELL" initiative in 75 stores throughout the state of Indiana.


Choc-Ola parnters with Indiana Pacers!

INDIANAPOLIS, IN / Dec 18, 2013 / Indiana Pacers & Banker's Life Fieldhouse

The NBA league-leading Indiana Pacers have partnered with Choc-Ola Corporation to offer Choc-Ola at all Banker's Life Fieldhouse events.

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Food Network Magazine: Choc-Ola makes Food Network Mag's "50 States, 50 Food Gifts" List for 2013

INDIANAPOLIS, IN / Dec 1, 2013 / Food Network Magazine

Choc-Ola makes Food Network Magazine's "50 States, 50 Food Gifts" list for the state of Indiana. Follow the link to the US map and click on the state of Indiana to see Choc-Ola's listing.

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Indianapolis Star: Two bring back Choc-Ola, an Indianapolis original

INDIANAPOLIS, IN / Nov 29, 2011 / Indianapolis Star

Dan Iaria had a thirst for something retro and nostaligic for his 1950s-style diner, so he looked back to a drink of his youth. Wouldn't it be nice, Iaria thought, to sell Choc-Ola, the chocolate beverage he loved while growing up in Beech Grove? Had Iaria known that Choc-Ola was no longer in production, the story might have ended there. But he didn't know. "I thought it was still being made, to be honest," Iaria said. So he kept looking for a Choc-Ola distributor. Then on June 23, 2009, he stumbled onto something so rare that it would change his plans and end up reviving an apparently beloved brand with Indianapolis roots.

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Indianapolis Business Journal: Indianapolis entrepreneurs rescue Choc-Ola from oblivion

INDIANAPOLIS, IN / May 21, 2011 / Indianapolis Business Journal

Turns out Hoosiers have a taste for nostalgia, especially when it's chocolate-flavored. The chocolate beverage Choc-Ola, launched in the 1940s and pitched to a generation of fans in the 1970s by Cowboy Bob on WTTV-4, is hitting store shelves again after a 10-year hiatus.

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South Side Times: Southsiders bring back the popular Beech Grove chocolate drink

INDIANAPOLIS, IN / May 12, 2011 / South SIde Times

Last summer, Beech Grove native, Dan Iaria, spent a lot of time reminiscing about his childhood. Not just daydreaming, Iaria had a purpose. He and partner, Greg Codozor, had just purchased the Rock-Cola Café on Brookville Road. "I was looking for something unique for the Café, something with retro appeal, something (people) loved as a kid," Iaria said.

Of course, since he grew up in Beech Grove, it was natural that his reminiscing included thoughts of icy cold Choc-Ola. The brand was a local mainstay. It had been invented by Harry Normington, Sr. in Indianapolis in 1944 and was bottled on Churchman Avenue just south of Raymond from 1944 until 1985.

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Anderson Herald Bulletin: Choc-Ola being produced in Anderson; Throw-back drink to be availble in central Indiana in May

Anderson, IN / March 29, 2011 / Anderson Herald Bulletin

The first run of Choc-Ola rolled out of Prairie Farms in Anderson on March 17. The throwback chocolate drink has exclusively been available at South Bend-based Martin's Super Markets for a little more than a week and is selling great, said Doug Murphy, Martin's director of dairy and frozen. The drink premiered on their shelves March 21 and will be sold exclusively by the chain — which has 21 locations in northern Indiana — for eight weeks but after that will be available on a wider scale.

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VIDEO: State-syndicated TV Show, Inside Indiana Business with Gerry Dick: Restauranteur Revives Choc-Ola

Indianapolis, IN / March 27, 2011 / Inside Indiana Business with Gerry Dick

A Hoosier restaurateur is bringing back a popular chocolate beverage. Rock-Cola Café in Indianapolis Owner Dan Iaria has purchased the rights to Choc-Ola. In an interview with Inside Indiana Business, Iaria says he has reached an agreement with Prairie Farms for production and distribution, while Martin's Supermarkets of South Bend will sell the drink.


AM1050 Radio: "Hoosiers" Legend in Town to Promote Another Legend

South Bend, IN / March 25, 2011 / AM1050 Radio

Bobby Plump, the man who hit "the shot" that propelled Milan High School to sports immortality with a state championship in 1954 and would later become the subject of the movie "Hoosiers" was at Martin's Supermarket in Plymouth Thursday to promote the legendary drink "Chocola".

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South Bend Tribune: Choc-Ola Makes A Comeback

South Bend, IN / March 25, 2011 / South Bend Tribune

Dave Hanna remembers visiting a neighborhood Valparaiso grocery store to buy a certain drink while visiting his grandparents on Flint Lake when he was a boy. The grocer had one of those old-time horizontal soda machines. "I used to walk there almost every day in the summer to get a Choc-Ola," says Hanna.

Sherry Barbour remembers drinking the chocolate beverage when she was 5. "I have never liked pop, so I got Choc-Ola instead. It couldn't have been later than 1950," the South Bend woman says. "The taste is something like chocolate milk, only not as creamy."

Jennifer Hock says she used to buy Choc-Ola in a bottle from a pop machine at her grandfather's Lapeer, Mich., tractor sales business in the mid-1970s. This was about the time the drink reached the height of its success and popularity.

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Iconic beverage Choc-Ola® is reintroduced exclusively at Martin's Super Markets

SOUTH BEND, IN / March 14, 2011 / Martin's Super Markets

Martin's Super Markets will be the first retail provider of newly reintroduced Choc-Ola® chocolate drink. Choc-Ola®, a chocolate-flavored beverage which traces its 1944 introduction to Indianapolis, was a favorite of Hoosier kids and adults until it ceased production many years ago. The drink enjoyed enormous popularity and loyalty during...

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Prairie Farms partners to manufacture, bottle and distribute recently revived throwback beverage, Choc-Ola®

ANDERSON, IN / March 17, 2011 / Prairie Farms Dairy

Beginning March 17th, 2011, Prairie Farms will begin 1st run production of the newly reintroduced chocolate beverage, Choc-Ola®...

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